To encourage and aid the introduction of new climate-friendly products and services, the Dutch Postcode Lottery and PICNIC, Europe’s top event for cross-media creativity and innovation, have launched the PICNIC Green Challenge.
The challenge is calling all creative entrepreneurs to dream up new consumer friendly, greenhouse-gas-reducing products and services. The organisers are looking for entries that have something to do with IT or new media, and the winning entry will receive €500000, coaching from business leaders and a starting list of customers.
The Picnic Green Challenge is unique for two reasons. Firstly it calls on an untapped target group – the creative minds of the new economy – to help the planet in their own distinctive way. Second, its aim is big and broad, to give the world its next must-have product or service which also helps to save the planet.
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